Our Approach

Ludwig APC helps clients protect intellectual property assets, assert IP rights, and defend against the infringement claims of others.

• We are experienced. Ludwig APC has more than 30 years of collective experience in business, technology, cybersecurity, and intellectual property law, including bringing dozens of litigation cases to jury verdicts. We provide clients with access to leading and trusted authorities who have dealt successfully with all aspects of the copyright, patent, trademark, and trade secret processes.
• We work with clients of all sizes in diverse industries. Our clients range from small startups to Fortune 50 Our clients depend on us to assert and defend their IP rights in a variety of industries around the world, including medical devices, wireless and telecommunications technology, software, electronics, consumer products, renewable energy, and defense and military.
• We are good listeners. Our first step with all engagements is to gather intelligence by listening to our clients so we fully understand what they need and the details of their situation. This way we are able to craft the best solution for them.
• We are flexible. Clients reach out to us for help registering trademarks or patents, or to discuss moving forward with new business ideas or selling products overseas. We can do that. Clients contact us when they need help asserting their IP rights against someone who's infringing. We can help with that, too. We also get calls when clients are accused of infringing someone else's trademarks or patents or trade secrets. We can help there, too.
• We advocate for our clients with their best interests in mind. Success is not always about bringing a case to trial and getting a favorable jury verdict. Litigation is expensive, time-consuming, and complicated. We weigh the merits of every situation and in many cases settle before trial with good results for our clients. We understand that no two clients and no two cases are the same.
• We educate clients on what they can expect. Whether client needs are simple or complex, we assess the merits of the case, so they fully understand the process and what to expect, including likely outcomes. This way, we can explore the efficacy of various approaches, set expectations, and determine appropriate next steps.
• We like to win. We like the satisfaction that comes from meeting clients for the first time, learning about their challenges, putting together a plan to solve those issues, and then executing that plan successfully, with the goal of winning. We define “winning” as litigation in the form of a favorable jury verdict, settling before trial, refuting a cease-and-desist letter, or any other way we can help clients successfully assert or defend their IP rights.
• We defend the rights of our clients aggressively. Whether it’s refuting cease and desist letters claiming infringement or asserting client rights through litigation or a pre-litigation settlement, we always pursue solutions with the client’s best interests in mind . . . and we do so aggressively.